蓬勃發(fā)展的電動汽車和超過18個月工期的總訂單量創(chuàng)下了歷史新高，但同時不斷上漲的材料和生產(chǎn)成本以及電動汽車領(lǐng)域人才難求的挑戰(zhàn)也是不得不面對的。美國市場目前機遇與挑戰(zhàn)并存。
先說好消息：
格勞博布拉夫頓工廠在過去兩年受新冠疫情影響較小，只有少數(shù)感染者，而且沒有停產(chǎn)。因此所有訂單幾乎都可按時處理。然而，汽車行業(yè)從內(nèi)燃機到電機的轉(zhuǎn)型也給我們美國的同事們提出了巨大的挑戰(zhàn)，尤其是尋找合適的專業(yè)人才?！氨M管我們幾年前就開始儲備電動汽車方面的人才，但隨著訂單量的增多，對專業(yè)人才的招聘需求也越來越大，這是我們目前面臨的最大挑戰(zhàn)”，格勞博美國的總裁Michael Hutecker說道。
電動汽車開始風靡美國
電動汽車在經(jīng)過很長一段時間才慢慢被美國市場所接受。幾年前無法想象的事情現(xiàn)在已經(jīng)成為現(xiàn)實，幾乎所有主要汽車制造商都在斥巨資進入電力驅(qū)動領(lǐng)域，一部分規(guī)模較小的公司也正擴大產(chǎn)能。盡管材料和生產(chǎn)成本不斷上升，但隨著新訂單不斷增加，格勞博布拉夫頓公司的訂單量也將繼續(xù)增加。
機械加工領(lǐng)域的不同發(fā)展
另一方面，美國汽車制造商的系統(tǒng)業(yè)務(wù)需求慢慢變少，目前訂單均來自汽車工業(yè)領(lǐng)域的一級供應(yīng)商。然而，通用加工中心的業(yè)務(wù)正在大幅上升?！白詣踊鉀Q方案的訂單增長尤為明顯”，Michael Hutecker解釋道。“這主要是因為許多公司由于缺乏人手而無法多班次運行加工中心。”航空航天領(lǐng)域、半導(dǎo)體行業(yè)和醫(yī)學工程的投資量也在增加。來自工具模具以及汽車工業(yè)領(lǐng)域的詢單也有所增加。
格勞博美國員工人數(shù)增加
與其他美國公司一樣，格勞博美國也在尋找各領(lǐng)域?qū)I(yè)人才，以便滿足日益增長的要求。我們聘請了更多的服務(wù)人員和工程師，以支持重點市場。由于銷售戰(zhàn)略調(diào)整，也擴大了銷售人員隊伍。如今，格勞博美國有員工836人，比疫情前增加了178人。
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Booming electromobility and a historically high order backlog of more than 18 months, but also rising material and production costs as well as the incredibly great challenge of finding qualified personnel in the field of electromobility: The American market is currently not for the faint of heart.
On a positive note, GROB Bluffton has weathered the COVID pandemic well, with only a few severe cases and production still ramping up. This also allowed the entire order volume to be processed as scheduled with few delays. And yet, the shift to electric vehicles is demanding everything from our American colleagues. The search for qualified personnel is proving particularly problematic. "Although we began to train our own employees in the area of electromobility or hire new ones years ago, the pressure to recruit even more staff is also increasing as the number of orders increases," says Michael Hutecker, CEO of GROB Bluffton, describing the current challenge in the company.
It took a long time for the electric drive to arrive on the American market. What hardly anyone could have imagined a few years ago is now reality. Nearly all major automakers are investing in electric drive systems and smaller companies are also expanding their production capacities. Despite rising material and production costs, GROB Bluffton′s order intake continues to grow.
On the other hand, demand in the systems business among American automakers is dwindling. Only Tier 1 customers are placing new orders, which is rare. However, universal machine sales are rising. "Especially in the field of automation, we can report a huge increase in orders," explains Michael Hutecker. "This is primarily due to the fact that many companies can't run their machines in multiple shifts due to staff shortages." There is also increased investment in the aerospace sector, in the semiconductor industry, and in medical technology. We have also received an increasing number of inquiries from the die and mold industries and automotive sectors.
Like other American companies, GROB Bluffton is looking for employees in almost all areas to meet the increased demands. For example, additional service staff and engineers as well as technical personnel were recruited to reinforce key markets. Against the backdrop of the strategic realignment in sales, staff was also increased there. Today, 836 employees work at GROB Bluffton, an increase of 178 over pre-pandemic times.
